Claire Szewczykcontent that moves.

Develops and operationalizes complex content strategies focused on audience engagement and sales through AI-enhanced processes, content creation, digital marketing, and multimedia production for independent authors and SMB brands.

• Develops high-impact marketing strategies using SEO, paid advertising, AI tools, and automation.
• Expands content reach through audiobooks, podcasts, and video while managing a multi-channel marketing approach.
• Builds and maintains WordPress, Squarespace, and Wix sites to support distribution, SEO, campaigns, and user experience.
• Concepts, activates, and optimizes static and video ads to improve click-through rates, subscriber growth, and book sales.
• Built a recognizable author brand with four Amazon Bestsellers, 38 novels, and three audio drama scripts, plus an organic Substack following.
• Manages six email lists across multiple pen names, growing audiences from hundreds to 10,000+ subscribers.
• Executes campaigns across Meta, TikTok, Google Ads, BookBub, Amazon, and YouTube, including $0.07 CPC on Meta and 32.5% CTR on BookBub.
• Creates data-informed marketing personas with a proprietary AI-enhanced development process.
• Uses Adobe Creative Suite to improve multimedia content across websites, email, and advertising.
• Produced and edited 16 audiobooks, including a 2023 HearNow Palooza Platinum Winner and SOVAS Finalist.

Owns end-to-end content and SEO strategy for a fast-growing tax resolution brand, spanning long-form blogs, newsletters, and social-first storytelling designed to build authority and drive inbound leads.

• Architects the TaxStache newsletter and blog growth strategy, driving a 15% month-over-month increase in organic domain authority.
• Grew email to 12,000+ active subscribers with a 38% average open rate and 10% CTR through segmentation and relevant tax-resolution content.
• Directs a high-velocity calendar of 15+ SEO-optimized long-form articles monthly, lifting first-page Google rankings for competitive tax terms by 25%.
• Increased cross-platform engagement 30% by optimizing social distribution and establishing TaxStache as an educational resource.
• Engineered AI-integrated research and metadata workflows that reduced production turnaround by 40% while preserving clarity.
• Improved organic visitor-to-newsletter conversion from 1.2% to 3.5% within six months through analytics-led funnel refinements.

Planned and orchestrated a content marketing program spanning SEO long-form content and email marketing for a national Veterans Affairs disability law firm.

• Led cross-functional production across blogs, newsletters, and social, including briefs, quality, voice, and SEO specifications.
• Built a 50,000+ subscriber list with a consistent 50% open rate and 7% CTR on lead CTAs, contributing to a 20% increase in lead conversions.
• Wrote and optimized 300+ articles and landing pages, growing weekly traffic from 50,000 to 70,000 views and key-page CTR from 0.03% to 1.5%.
• Produced monthly physical mailers, building an 8,000+ list that contributed 5% of total leads and a 20% increase in referral leads.
• Designed and produced a comprehensive seven-hour course in one workweek, helping more than 5,000 people.
• Authored e-books, created two dozen downloadable assets, designed graphics, and contributed to a full website redesign.