50K+
Subscribers built for a national VA disability law firm.
Audience growthContract marketing strategist · West Melbourne, FL
Marketing’scompletelywild.Let me rein it in.
My name is Claire and I build the email, content, SEO and AI-enabled systems that turn complicated expertise into an audience. Then I get that audience to move.
Open for select contract work
Gets the hard stuff done.
50K+ email subscribers✦50% open rate✦300+ SEO articles✦40% faster production✦4× Amazon bestsellers✦
50K+ email subscribers✦50% open rate✦300+ SEO articles✦40% faster production✦4× Amazon bestsellers✦
No smoke. Just signals.
The work is creative.
The proof is in the numbers.
I’m at my most comfortable where the subject is dense and the stakes are real, and where the audience needs an actual reason to care. Here’s what that’s looked like in practice.
50%
Consistent email open rate, with a 7% click-through rate on lead CTAs.
Email engagement20%
Increase in lead conversions after the email and content program matured.
Business impact40%
Faster production using AI-integrated research and metadata workflows.
Operational speed70K
Weekly page views, up from 50K, across 300+ optimized articles and pages.
Organic growth$0.07
Cost per click on Meta campaigns for independent publishing.
Paid performanceSelected field work
Strategy you can inspect.
Big claims are boring. Open a file and you’ll get the problem, the moves I made, and the number that changed because of them.
Built an audience people actually opened.
A national VA disability law firm needed trustworthy content at scale, not generic “legal marketing.”
50K+Subscribers
50%Open rate
+20%Lead conversions
Turned tax complexity into a content engine.
SEO, newsletter strategy, segmentation and smarter workflows, all built to make IRS topics actually useful.
12K+Active readers
38%Open rate
40%Faster output
Built multiple brands from a blank page.
Books, audio, ads and six lists across multiple pen names. A proving ground I own outright.
38Novels
4×Bestsellers
32.5%BookBub CTR
Shipped seven hours of training in five days.
When the business needed a major resource immediately, I designed and delivered without the usual drag.
7 hrsCourse content
5 daysBuild time
5K+People helped
The actual work
Proof you can click.
Work you can read.
The numbers matter. So do the words, the strategy and the things I actually shipped. Start with a full case file, read the published work, or wander through the sample vault.
Full case files
Legal · Email · SEO
Hill & Ponton
The audience system behind 50K+ subscribers, a 50% open rate and a growing library of legal content.
Open the case file ↗ Finance · Content engineTaxStache
A working portfolio of tax content, newsletter strategy, SEO and audience-growth systems.
Open the case file ↗ Publishing · Owned brandsIndependent Work
Ten years of writing, publishing, list-building, ads and direct-response testing across my own brands.
Open the case file ↗ Long-form guide · TaxDon't Fear the Taxman
A practical long-form guide that turns complicated tax problems into information people can actually use.
Read the guide ↗Published elsewhere
Depression and Anxiety Among Veterans
A clear, compassionate guide to symptoms, overlapping conditions and finding help.
Agent Orange and Pancreatic Cancer
A close read of the available evidence and what it means for veterans and their families.
Top Reasons for Disability Denial Claims
Practical advice on why claims are denied and what veterans can do next.
The Hidden Inferno
Burn-pit exposure in the military and its potential links to cancer, published in two healthcare outlets.
Browse the sample vault
Sites + products
Built Projects
Products, platforms, websites and the marketing systems around them.
EmailNewsletters
Editorial emails, audience nurture and ongoing sends.
Thinking behind the workCase Files
The challenge, the decisions, the systems and the result in one place.
Campaign workSocial + Creative
Assets built to earn attention and turn it into an owned audience.
What I can take off your plate
One brain. Fewer handoffs.
Audience architecture
Figure out who actually matters, what they need, and how to move them from first click to loyal subscriber.
Email & lifecycle systems
Newsletters, welcome flows, segmentation, re-engagement and editorial systems people want to receive.
SEO content engines
Strategy, briefs, production and optimization, especially when your expertise is technical, regulated or hard to explain.
AI-enabled workflows
Practical automations that shorten the boring parts without flattening your voice or your standards.
Campaigns that ship
Landing pages, lead magnets, paid creative, launches, scripts and the pieces between “good idea” and “live.”
I write it. Build it. Connect it. Improve it.
That means less time translating your business to a parade of specialists. More time watching a coherent system actually start to work.
Saddle up
and move
faster
and move
faster
Things I’ve built or helped bring to market
I don’t just advise.
I build my own things.
Local media · live project↗
Professional services · live project↗
AI strategy · book + workbook↗
Healthcare · patient education↗
Software · product marketing↗
Florida · resource platform↗
Story preservation · live project↗
Publishing · owned audience↗
Brightside Brevard
A positive local-news brand built from scratch. Identity, editorial model, website, content pipeline and automated lead discovery.
Claire Writes Law
A productized content service for law firms that need accurate SEO, newsletter and website copy without agency bloat.
The Audience Machine
A practical AI-persona system with a useful free preview and full-book request.
Emerge PCOS
A 22-page patient journey covering treatment barriers, research, nutrition, fertility and realistic next steps.
Quill
Positioning, beta funnel, UX copy and website build for a Windows book formatter.
Sunshine Support
A growing network that makes practical Florida help easier to find.
Space Coast Stories
A local legacy-storytelling company turning family, nonprofit and community histories into lasting books and experiences.
38 novels. Four bestsellers.
Multiple pen names, six email lists, 16 produced audiobooks and years of direct-response testing in public.
Proof you can read
Give away the secrets.
Sell the fix.
Real emails, landing pages and content systems, pulled apart to show what’s working, what’s leaking, and exactly how I’d rebuild them. Here’s the first one. Yours can be next.
The welcome email that’s doing too much
Composite · built from the pattern I keep finding on B2B service lists. No client identified.
BeforeWhat went out
SUBJECT: Welcome to the Ridgeline newsletter!1
Hi there,
Thank you so much for subscribing! We’re thrilled to have you join our growing community of 12,000+ subscribers.
Ridgeline was founded in 2009 with a simple mission: to make financial planning accessible to everyone. Our advisors bring over 75 years of combined experience across tax, retirement and estate work.2
You’ll get weekly market updates, quarterly tax tips, our monthly Q&A column, webinar invitations and occasional service announcements. Follow us on Facebook, LinkedIn, X and Instagram, check out the blog, download our free guide, book a consultation, and add us to your safe sender list!3
Talk soon,
The Ridgeline Team
AfterWhat I’d send instead
SUBJECT: Your tax checklist (and what shows up Thursday)
Hi —
Here’s the Mid-Year Tax Checklist you came for. Sixteen items, most take under ten minutes, and number four is the one people miss.
Every Thursday I send one tax question a real client asked me that week, and the answer in plain English. That’s the whole newsletter. No market recaps. No webinar invites.
If the checklist turns up something specific about your own return, hit reply. I read every one.
— Dana
Red pen log
- The subject line is a receipt“Welcome to the newsletter” tells the reader something they already know, because they just hit subscribe. There’s nothing in it to open. Put the delivery in the subject line and the open follows.
- Paragraph two is about the companyNobody hands over an email address to learn a founding year. The reader arrived with a problem. Every sentence spent on your credentials is a sentence not spent on theirs.
- Fourteen asks, one emailFive content promises, four social platforms, five actions. A welcome email gets one job. Everything else is a later email, or it’s nothing.
- The thing they signed up for isn’t in hereThis is the expensive one. A welcome email runs two to three times the list’s average open rate, and this one spends that on a bio. Deliver in send one or you’ve traded your best moment for a follow button.
Same list. Same offer. Same send. The rebuild just picks one job and finishes it.
What I’d watch: first-week reply rate, and the open rate on send two. Those two numbers tell you whether the list is still alive in ninety days.Send me the one you’re worried about.
Free, and I take a handful a month. I’ll pull it apart the same way, send you the notes, and publish it here with your brand stripped out unless you’d rather I didn’t.
The person under the hat
Part strategist, part builder, part bestselling novelist. I’m at my absolute best when the work is complicated, useful, and somebody needs it moving yesterday.
I’m Claire Szewczyk. For more than a decade, I’ve blended content strategy, SEO, email, paid campaigns and hands-on production for legal, finance, nonprofit and publishing audiences.
I know how to make dense information human. I also know how to build the workflow behind it, so the good work keeps shipping.
WordPressWebflowSquarespaceWixShopifyDecap CMSNetlifyGitHubHTMLCSSJavaScriptAstroCanvaAdobe Creative CloudFigma
ChatGPTClaudeGeminiNotebookLMPerplexityHubSpotBeehiivKlaviyoMailchimpSubstackMailerLiteGA4Google Search ConsoleAhrefsSEMrushUbersuggestScreaming FrogZapier
Have a complicated thing?
Hand me
the reins.
Bring me the scattered content, the quiet email list, the stalled launch, or the idea nobody’s had time to build. I’ll round it up.
Tell me what’s stuck.
A few sentences is plenty. I’ll come back with what I’d do first and what it would take.
Rather just email? claire.szewczyk@gmail.com