Organize around the reader’s question.
The patient-education example gives different questions their own paths rather than asking everyone to start at the top of one long page.
Emerge Weight Loss / Web + content systems
Make the next
step clearer.
I built landing pages and reworked sections of Emerge’s website with Claude and ChatGPT assistance, turning complicated healthcare topics into more organized, usable page experiences.
My contribution
Page structure, writing, design direction, and AI-assisted website building.
Related work
Content-calendar and review examples, plus a support-hub prototype.
Evidence shown here
Reconstructed pages and clearly labeled prototypes, not a live production system.
About these examples: I no longer have access to the original pages. The examples below show the kind of content, interface, and workflow work I built. They do not establish live-site results, team adoption, or measured conversion improvements.
The problem
More information
isn’t always more help.
Healthcare content has to make a difficult subject easier to navigate without making promises it cannot support.
Make structure do some of the work.
Clear headings, related resources, and focused page sections help a reader see where they are and decide what to read next.
Use AI as build assistance.
Claude and ChatGPT helped translate ideas into page layouts and working prototypes. That is separate from claiming a finished, production AI product.
Build for the people behind the content.
The calendar and support-hub examples explore the other side of the work: organizing content, keeping processes findable, and making handoffs clearer.
The evidence
Three ways
to explore the work.
Patient education pages
A central landing page with selected supporting pages, included to show writing, navigation, and information design.
Explore page prototype →Illustrative portfolio content, not current medical advice, pricing, or a live treatment offer.
Content review calendar
A planning and review example I built while helping Emerge, connecting a publishing plan with the content behind it.
Open calendar example ↗Presented as a content-operations example, not evidence of automatic publishing or campaign results.
Team support hub
A working demonstration with searchable team playbooks, reusable messages, checklists, and handoff guidance.
Explore anonymized hub →Company-specific content has been replaced. All people, teams, and processes are illustrative.
What the work demonstrates
Content strategy
you can actually use.
The evidence here is in the deliverables: page structure, writing, interface decisions, and working examples.
The takeaway: A landing page and an internal workflow have something in common. Both need to help someone find the right information and understand what happens next. That is the thread connecting this work.
Let’s make complex work clear.
Open to remote U.S. roles, Florida-based opportunities, and select freelance projects.