Positioned the product around the reader outcome—not a feature dump.
Portfolio archive / Built projects
Software · Product marketing
Quill for Windows
The website and marketing system for a calmer Windows book formatter—positioning, UX copy, beta funnel, and the full site build.
Product positioningWeb designUX copyNetlify formsBeta acquisition
Product marketing + website build
A technical product, translated for authors.
Quill imports, styles, previews, and exports ebooks on Windows. I built the public-facing system around it: the positioning, page architecture, copy, beta recruitment flow, feedback flow, and live site.
Built separate acquisition and tester-feedback forms into the site.
Created a polished launch experience before the product had a large marketing team.