The sample vault

Proof you can click.Work you can inspect.

No Drive folders, no mystery filenames. This is a curated archive of the work that best shows the range: built projects, audience systems, email, lead magnets, visual campaigns, and video.

Preview of Hill & Ponton by the numbers
Legal · Email · SEO

Hill & Ponton by the numbers

The audience and content system behind 50K+ subscribers, 300+ articles, a 50% open rate, and measurable lead growth.

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Preview of Numbers that pay the bills
Finance · Content engine

Numbers that pay the bills

A finance portfolio covering voice, funnel strategy, newsletters, organic growth, and AI-assisted production systems.

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Preview of A decade of parallel work
Publishing · Owned brands

A decade of parallel work

Six lists, 38 novels, paid acquisition, direct-response testing, and the operating systems behind a portfolio of owned brands.

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Preview of Don't Fear the Taxman
Long-form guide · Tax

Don't Fear the Taxman

A 116-page plain-English guide to audits, collections, penalties, and dealing with the IRS without panic.

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Preview of The Audience Machine
Book · AI audience strategy

The Audience Machine

A book and workbook that turn audience research into a practical AI-persona testing system for content, email, and offers.

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Preview of Emerge PCOS patient journey
Healthcare · Patient education

Emerge PCOS patient journey

A 22-page patient education system that turns PCOS questions, treatment barriers, and research into clear, useful next steps.

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Preview of Quill for Windows
Software · Product marketing

Quill for Windows

The website and marketing system for a calmer Windows book formatter—positioning, UX copy, beta funnel, and the full site build.

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Sunshine Support
Network
Florida resources · Community platform

Sunshine Support Network

A growing Florida resource network for caregivers, older adults, Veterans, transportation, healthcare costs, and practical support.

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Preview of Space Coast Stories
Local brand · Story preservation

Space Coast Stories

A Brevard County brand that helps families capture the stories, memories, and voices they do not want to lose.

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Preview of Three tax questions keeping people up at night
Tax newsletter · Audience nurture

Three tax questions keeping people up at night

An anxiety-aware newsletter that turns recurring reader questions into a useful, readable send.

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Preview of The extension myth that costs people money
Tax newsletter · Myth-busting

The extension myth that costs people money

A timely misconception-led email designed to create urgency without manufacturing panic.

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Preview of Most S-Corp owners get this wrong
Tax newsletter · Complex niche

Most S-Corp owners get this wrong

A high-specificity newsletter that makes a technical salary rule approachable and actionable.

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Preview of V.E.T.S. News Bulletin
Veteran newsletter · Editorial

V.E.T.S. News Bulletin

A recurring editorial bulletin combining VA news, events, trends, and practical resources.

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Preview of The Big Book of Missing Money
Lead magnet · Tax

The Big Book of Missing Money

A 14-page, brand-forward guide to 125+ deductions—useful enough to save, specific enough to convert.

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Preview of The Ultimate Tax Season Prep Checklist
Lead magnet · Checklist

The Ultimate Tax Season Prep Checklist

A visual, 12-page checklist that turns tax-season overwhelm into an ordered set of next steps.

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Preview of VA Examiner Digest
Long-form resource · Veterans

VA Examiner Digest

A substantial 45-page resource helping veterans prepare for C&P exams across multiple claim types.

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Preview of A Good Long Countdown
Ghostwriting · Narrative

A Good Long Countdown

A designed sample from a ghostwritten life story—research, structure, voice, and long-form narrative under one cover.

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Preview of Campaigns built to get the stop
Campaign creative · Multi-brand

Campaigns built to get the stop

A curated set of paid, social, local-news, publishing, and B2B creative—selected for range rather than volume.

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Preview of The $250 mistake
Short-form video · Tax

The $250 mistake

A vertical paid-social hook built around one costly, immediately understandable mistake.

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Preview of Owe the IRS? What you need to do
Carousel video · Tax

Owe the IRS? What you need to do

A motion carousel that turns a frightening topic into a simple next-step sequence.

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Preview of Five human-resources tips
B2B video · HR

Five human-resources tips

A branded B2B educational video designed to make practical expertise easy to consume and share.

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